Winning a new customer costs many times more than keeping an existing one. That's exactly where a loyalty programme comes in: it rewards repeat purchases instead of fighting for attention with fresh discounts every time.
Points customers understand
The simplest and most effective model: customers collect points with every purchase and redeem them for discounts or gifts. Clarity is key: a customer must understand in one sentence what they get.
- Collect: e.g. 1 point per euro spent.
- Redeem: e.g. 100 points = €5 discount.
- Visible: show the points balance in the account and the cart, because visible progress motivates.
Loyalty + volume discounts = a bigger basket
A loyalty programme works over time. Volume discounts work instantly: “buy 3, pay for 2” or tiered pricing raise the order value at the moment of purchase. Combining both levers is stronger than either on its own.
The instant-impact side is handled by our Shopify app TierUp: volume discounts, bundles and “2 for 1”, right at checkout, live in the App Store. We deliberately did not build in a points/loyalty programme: clean data protection needs an individual solution. We set that up GDPR-compliant via an individual agreement.
How we approach the setup
- We connect the programme to your Shopify shop and create your rules.
- The points balance and prompts are adapted to your design and your language.
- We test every rule with real carts before it goes live.
- In the analytics you see which promotion works, and where revenue is still waiting.
Regulars buy more often, spend more and refer others. A loyalty programme isn't a discount, it's an investment in repeat purchases.
Rather have it done for you? We set up TierUp completely for you, tested and ready to hand over.
Rather have it done for you?
We set up your shop, your menu or your loyalty programme for you, fast and clean.